ZAG: The #1 Strategy of High-Performance Brands - Marty Neumeier - Bøger - Pearson Education (US) - 9780321426772 - 28. september 2006
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ZAG: The #1 Strategy of High-Performance Brands

Marty Neumeier

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ZAG: The #1 Strategy of High-Performance Brands

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.


192 pages, Illustrations

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 28. september 2006
ISBN13 9780321426772
Forlag Pearson Education (US)
Antal sider 192
Mål 136 × 203 × 13 mm   ·   228 g
Sprog Engelsk  

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