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Storynomics: Story Driven Marketing in the Post-Advertising World
Robert McKee
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Storynomics: Story Driven Marketing in the Post-Advertising World
Robert McKee
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 17. maj 2018 |
| ISBN13 | 9780413778000 |
| Forlag | Methuen Publishing Ltd |
| Mål | 144 × 218 × 26 mm · 458 g |
| Sprog | Engelsk |
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