Design of Business: Why Design Thinking is the Next Competitive Advantage

Roger L. Martin

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Design of Business: Why Design Thinking is the Next Competitive Advantage

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

208 pages, Illustrations

Medie	Bøger Hardcover bog (Bog med hård ryg og stift omslag)
Udgivet	13. oktober 2009
ISBN13	9781422177808
Forlag	Harvard Business Review Press
Antal sider	208
Mål	152 × 217 × 21 mm · 362 g
Sprog	Engelsk

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