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Emerging Trends and Innovation in Sports Marketing and Management in Asia
Ho Keat Leng
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Emerging Trends and Innovation in Sports Marketing and Management in Asia
Ho Keat Leng
Marc Notes: Includes bibliographical references and index.; This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry--; Provided by publisher.
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 31. januar 2015 |
| ISBN13 | 9781466675278 |
| Forlag | Business Science Reference |
| Antal sider | 382 |
| Mål | 216 × 279 × 22 mm · 1,17 kg |
Se alt med Ho Keat Leng ( f.eks. Hardcover bog )