Minecraft The Business

Learn the extraordinary story behind one of the most-played electronic games. See how Mojang, the makers of Minecraft, grew from a small tech start-up into a gaming company worth billions in under ten years. This book looks at:

? The game's creator, Markus Persson, and other leaders driving Mojang's early success.
? Minecraft's fan community and the crucial role it has played in the success of both the game and the company.
? What the future might hold for Minecraft under Microsoft's ownership.

From fan conventions to Minecraft on YouTube, this book takes a revealing look at Minecraft, Mojang, and the gaming industry as a whole.