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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads
Clayton M. Christensen
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads
Clayton M. Christensen
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
224 pages
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 2. april 2013 |
| ISBN13 | 9781633694576 |
| Forlag | Harvard Business Review Press |
| Antal sider | 224 |
| Mål | 240 g |
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