Marketing 3.0: From Products to Customers to the Human Spirit - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Bøger - John Wiley & Sons Inc - 9780470598825 - 25. maj 2010
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Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)

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Marketing 3.0: From Products to Customers to the Human Spirit

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

208 pages, Illustrations

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 25. maj 2010
ISBN13 9780470598825
Forlag John Wiley & Sons Inc
Antal sider 208
Mål 160 × 238 × 20 mm   ·   424 g
Sprog Engelsk  
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