Ten Deadly Marketing Sins: Signs and Solutions - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Bøger - John Wiley & Sons Inc - 9780471650225 - 20. april 2004
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Ten Deadly Marketing Sins: Signs and Solutions

Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)

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Ten Deadly Marketing Sins: Signs and Solutions

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.

160 pages

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 20. april 2004
ISBN13 9780471650225
Forlag John Wiley & Sons Inc
Antal sider 160
Mål 146 × 223 × 17 mm   ·   368 g
Sprog Engelsk  
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